AIAR is democratizing education for the 2.5 billion people in need worldwide. By using new technology to innovate totally new processes, instead of repairing old ones, AIAR is providing the world’s first mobile ecosystem for lifelong learning with 360° content scope.


Still the medicine of… lifelong learning has its own challenges


Sweden's first e-book about blockchain

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E-BOOK LAUNCH 28.02.2018

Download Rufus Lidman's latest e-book "Blockchain Made Simple"

English Version Swedish Version

The Team

The highly motivated team of digital go-getters behind AIAR is spearheaded by Rufus Lidman. Together they have over and over again proven that they have what it takes to make it all come true. The highly dynamic supertribe has grown from half a dozen to the current 12, and will be 20 before the summer. All production headed by the production team at office in Barcelona.

The Management Team

Rufus Lidman

CEO & Founder

Fil.lic., Serial Entrepreneur, Digital Strategist & author of three books. Lidman is recognized as a strategist to world's leading brands such as Samsung, IKEA, Mercedes Benz and Electrolux.

Denise Lopez


Producer, DJ, Former Music Director at Scandic Hotel Grand Central. Lopez has a noteworthy track record in music industry and first-hand knowledge about AIAR’s primary market, Asia.

Johan Granath


Creative technologist, Former Senior Manager at Spotify, Former CTO at the global IoT start-up MOST. Granath also managed several prominent FinTech projects in Hong Kong, Sao Paulo and London.

Thérèse Lundquist


Former Country Manager at Louis Vuitton, Former Marketing Director at Glitter International. Lundquist is a seasoned marketer & entrepreneur with her fashion stores in key locations across Sweden.

Mats Sköld


Investment banker, Founder & former CFO of A-Cast. Sköld contributed with his expertise to high-profile international companies, including Nordea Securities, HSBC, Deloitte & Touche and Generali Group.