How is this possible?

We live in a world with serious problems and incredible opportunities. Starvation, unequal rights and poverty is reality for billions of us – breakthrough technology is too.

30 years ago Nelson Mandela said, "Education is the weapon which you can use to change the world". At that time 4 million people had access to the internet. Today that number is 4 billion. How come then, that only 2% of the learning industry is digitized?

AIAR, the World’s 1st Education App with 360° Ecosystem of Learning, exists to change this. Watch our video to see how, or continue reading below.

The problems online learning faces today and how AIAR solves them

Research shows that the online learning market is far away from reaching its potential due to three things. 1. Today’s digital learning solutions are not motivating enough, 2. The credibility compared to offline education is extremely low, and 3. It’s not economically viable. But don’t worry, AIAR has the game-changing technologies it takes to solve the problems and revolutionize the online learning industry.

AI Learning

For Personalization

One person learns more efficiently by reading, another by watching videos, and third by short nuggets of text in combination with infographics. AIAR is using advanced AI to personalize learning for every single individual.


For Secure Certificates

Adopting cutting-edge advancements in blockchain technology and a uniquely bulletproof certification process, AIAR’s Certificates are uncompromisingly secure and fully admissible to all employers.


For Budgeting and Gamification

By introducing the closed-end blockchain-based EdToken, AIAR will make it possible for everyone to trade, earn and donate learning tokens. Lifelong learning becomes affordable and gamified.

Token Sale

AI, blockchain and cryptocurrency are the three USP:s needed in order for AIAR to take over the online learning industry. Don’t miss your chance – invest in the EdTokens today!


Q2 2018

Number of tokens for sale






Acceptable currencies

ETH, BTC (and wire transfers soon)


Private sale $0.1, Pre-sale $0.2, Crowd-sale $0.3

BUY EdTokens


360° Ecosystem of Microlearning

Start by browsing or searching what you want to learn from AIAR’s 360° content library. Personalised courses and content formats are brought to you by AI.

Budget with EdTokens

Lifelong learning has never been more affordable! You can earn, donate and share EdTokens and thus truly democratize education.

mobile app
Challenge friends

Want a quick, fun way to earn EdTokens? Bet and compete for knowledge gained in courses. As a big bonus, you get to consolidate your learning.

Earn Certificates

You will be certified on blockchain, where any potential employer can verify your education history with ease. AIAR is putting a stop to CV fraud.


With the help from our team, contributors and investors these are the milestones we have achieved and are looking forward to achieving!

Meet the Soul of AIAR

“By 2030 the largest company on the internet is going to be an education-based company that we haven’t heard of yet.”

– Thomas Frey, Senior Futurist at the DaVinci Institute

Our Team

Rufus Lidman
CEO & Founder
Lidman, serial entrepreneur with PhD studies, 300 lectures and 5 books, has worked with some of the renowned brands in New York, Singapore, Seoul and all Europe. He is the founder of IAB and Digital Advisor for WFA, has had more than half a dozen digital ventures and serves as a board member at listed companies.
Mats Sköld
Financial Responsibilities
Sköld has a rich background within corporate finance - working for HSBC, Deloitte and Generali. Before coming to AIAR®, he was an entrepreneur for a number of tech startups, latest as CFO and co-founder for Acast, the world’s biggest podcast platform.
Jenny Davidson
Digital Copywriter
Davidson has 20 years of journalistic and editorial experience, having worked at all of the major Swedish newspapers. She also studied Copywriting at Berghs School of Communication, and has been in charge of digital marketing and web editing in various firms and companies, i.e Microsoft. She is AIAR's editorial voice.
Liza Dobrovoljc
Operation Responsibility
Dobrovoljc studied at University of Ljubljana and Stockholm University and developed a passion for education while working at AIESEC. She also served as a Junior Brand Manager at Beiersdorf.
Fredrik Engvall
Finance & Operating Support
Engvall worked at PwC within business analysis. He is currently finishing his Master's degree in Civil Engineering with specialization in strategy and IT besides working at AIAR®.
Aram Eskandari
Crypto Architect
Eskandari has a deep understanding of blockchain and programming. As Crypto Architect, he is responsible for strategizing algorithms, tokenomics, contests, and others surrounding AIAR®’s mobile platform.
Shahjahan Yousuff
Head of ICO
Yousuff is an Serial Entrepreneur, Speaker, Blockchain Enthusiast and Co-founder of ICOcrafter. With vast experience in online marketing and webrelated projects he today runs 3 online agencies.
Victor Wallander
CTO of the ICO
Wallander is heading the development team, with many years experience as a Fullstack developer. Victor is also the Co-Founder of ICOcrafter and We Got Edge.


Amit Chawla
Business Clarity Coach
Chawla is a Business Clarity Coach with three decades of IT experience in Executive Management. He was recently Country Head and Director of FinTech MNC and is on the advisory board for several NGO's in education. With his digital base in India, he has premium knowledge of the extensive Indian market.
Victor Wallander
CTO We Got Edge AB / ICOCrafter
Wallander is heading the ICO development team, with many years experience as a Fullstack developer. Victor is also the Co-Founder of ICOcrafter and We Got Edge.
Rennie Sng
ICO Advisor
Sng is Asia’s 1st Crypto Fund Avisor. As an ex-Citibanker, he managed assets worth $200M and ranked Top 2% amongst Citibanker peers. He also has 17+ years of global work in Finance & Hi-tech. He works currently as a Crypto-Fund Advisor with a focus in Finance and Cryptonomics.
Kent Sander
Sander has 35 years' experience within ICT in USA and the Middle East. He served as a Senior Advisor for Samsung Global HQ, and is today the chairman of 3 billion dollar digital ventures, where AIAR® will be the 4th.
Cecilia Carnefeldt
Carnefeldt is the President and CEO of Kunskapsskolan Education, which is an international private education company. She is responsible for its establishments in UK, USA, India and the Middle East.
Albert Öjermark
Senior Advisor
Öjermark is a seasoned advisor within the fields of finance and tech. His experiences come from holding top positions at SEB, SIAR and Cap Gemini among others.

Frequently Asked Questions

Below we’ve provided more information on AIAR, STO, cryptocurrencies, and a few others. For any other questions, you can reach us at [email protected]

What is a crypto currency?

A crypto currency is a digital asset designed to work as a medium of exchange using cryptography to secure the transactions, to control the creation of additional units, and to verify the transfer of assets. Crypto currencies are classified as a subset of digital currencies and are also classified as a subset of alternative currencies and virtual currencies.

Why is blockchain reckoned to have such revolutionary power?

The real power in blockchain lies in the force of decentralization, using transparent and immutable transaction directly between peers, cutting out the middleman and giving it the ability to drive trust into unnecessity. With the use of blockchain technology we can trade with each other without first needing to establish trust between us, because none of us can outmaneuver the blockchain. AIAR uses hyperledger fabric which is a blockchain framework to verify our certificates. An employer no longer needs to be concerned about fake certificates, and a student knows that if they manage to attain a certificate, it will always be in the blockchain - unmovable and unchangeable. The EdToken is based on another blockchain framework, the ERC-20 based on the largest and most established, open-ended decentralized software platform in the world, Ethereum. The ERC-20 token is a smart contract which implements the ERC-20 interface. Smart contract is the program written in solidity programming language and is executed in the Ethereum Virtual Machine of the Ethereum blockchain.

How will you protect yourself against the volatility in the crypto market?

We will use our reserve to protect the project from volatility in the cryptocurrency market. An advanced AI will be used and supervised by our CFO to help keep the value of our token relatively stable - we will always work hard to fight against pump and dump schemes.

If I have questions how do I contact you?

Email: [email protected]

When will AIAR be listed on exchanges?

During the private sale

How do you create an Ethereum wallet?

We made a guide how to create an Ethereum Wallet.
You can check it out here

Is there a bounty program?

Yes, approximately 2% of the invested funds will go towards bounty programs.

What is AIAR?

AIAR is using the world’s first 360 degree ecosystem of microlearning to democratize learning for 2,5BN people in need throughout the world.

Why is AIAR unique?

AIAR is the first actor to realize the full potential of the digital learning market by using ABC (AI, Blockchain, Cryptocurrency) deeptech to solve the three most crucial problems in the market.

What do you mean by democratizing learning?

AIAR is democratizing learning by making education economically accessible. With the freemium business model we make it possible for everyone* to take part in free personalized education. Certificates and premium services cost extra, but can be obtained for free by earning EdTokens through our gamification model. Another integral part of AIAR is making learning psychologically attainable by customizing the learning journey to each person’s unique way of learning. *access to a mobile phone is required

In what way are you doing "good" for the world?

AIAR is not only making learning accessible to billions in need, but will also make one of the biggest donations in the world by giving out vouchers that can be redeemed for certificate exams for 260 million kids and 66 million refugees without access to education.

Isn't it contradictory to do good and make money?

We believe that earning money is a great tool to do good on a large scale. We believe the human species don’t have to choose between doing good or making money. In our DNA we have a passion for changing the world - taking over it, then making a better one. But at the same time we are driven by the total pragmatic insights that money makes the world go around and we of course understand that the biggest donation in the world comes from Bill Gates ($4 billion), and that would never happen if he was not an excellent businessman. (please read our CEO’s article on Ethical Pragmatismhere). More specifically in our case we have a clear “Robin Hood-Strategy” with a freemium model, where people all over the world can take courses for free, while with the gamification being able to be even certify for free. At the same time we are “stoplossing” those rewards to always secure a healthy profit margin, where the “whales” of certifying is “paying for the rest” so to speak.

Which regions is AIAR serving?

AIAR® is truly “born global” and today already exists in 165 countries, with the majority of users hailing from Asia, including India, Vietnam, Indonesia, South Korea and Malaysia, followed by an explosion going on in Latin countries like Brazil, Argentina and Mexico, and an intensified interest anglo-saxon markets like the United States, the UK and English speaking African countries.

How big will you become?

The goal is to already at end of this year become one of the three biggest actors within digital learning in the world, and after that reaching for the to position with 200 million members by 2020, and 1 billion by 2022.

What is ABC deeptech?

ABC deep-tech is an abbreviation for (A) Artificial intelligence, (B) Blockchain and (C) Cryptocurrency, arguably the three most disruptive deep technologies right now. At AIAR, we utilize ABC deep-tech to deliver the best possible experience for our users.

When will the prototype be ready?

A first alpha-version of the mobile app will be ready in July for internal analysis.

What are tokens?

A token is a unit of value issued by a private entity. Although tokens bear many similarities with bitcoins (they have a value attached to them which is accepted by a community and are blockchain-based), they serve a much broader purpose. Tokens are more than a currency because they can be used in a broader range of applications. Another big difference from currency is that you can never “issue more coins”, but the supply is totally static.

Can you be a utility token and security token at the same time?

Yes. Two examples of this are housing and diamonds. Both can be seen as securities if their value is relatively stable and increasing, but they are simultaneously used to live in and create jewelry, which gives them their utility.

What kind of token is EdToken?

Utility token.

What problems will EdTokens solve?

EdTokens will make it simpler for foundations, companies, countries and institutions to budget for the learning of millions of people in need. It will also enable our users to earn tokens while learning in our freemium model.

How does an investment in tokens differ from an investment in equity?

Investing in equity is like buying a share of a gold mine - you can’t do anything with it but you expect a good ROI when the company pays out dividends or when you sell it. Investing in tokens is like investing in the gold that’s extracted from the gold mine - you own it and can therefore use it in a variety of ways. The expected ROI with reference to the token can be realized by an increasing demand and usage of it.

What is the price of EdTokens?

The price of EdTokens varies depending on the stage. During private sale it is $0.1, pre-sale $0.2 and crowd-sale $0.3. After the public sale, the price will depend on its supply and demand. No more tokens will be generated, this implies that the supply will be static. Granted a successful implementation of our strategy, the demand will increase exponentially which results in an increasing token value accordingly.

What is the total token supply?

244 million EdTokens are minted. No more tokens will be issued following the STO.

What will happen to unsold tokens?

They will be retained in the reserve for future development security for float and against PnD.

For how long are the tokens locked?

The team’s tokens are locked until January 2019. Any unsold tokens are put in the reserve and locked for 1 year. If you participate in the private sale or pre-sale, ⅓ of your tokens will be unlocked in three different phases. For the private sale, the three phases occur in this order: 1 January 2019, 4 January 2019, 7 January 2019. Pre-sale: 1 November 2018, 1 December 2018, 1 January 2019.

Will there ever be any more EdTokens minted?

There will always be a static amount of 244.000.000 EdTokens.

How do I buy EdTokens?

To invest and buy EdTokens you first need to register and go through our KYC. Only after you’ve been accepted by our KYC, will you be eligible to invest from your own private ETH or BTC wallet or fiat.

What is hardcap?

Hardcap: $30M. Upon achieving hardcap, token sales will stop and no further contributions will be accepted.

During which dates is the token sale ongoing?

Pre-sale: 1st July Public-sale: 1st October

What forms of payments are accepted during the token sale?

Investors can pay by transferring ETH from their personal wallets (note: do not transfer funds from exchanges, as those transfers cannot be credited). When paying in cryptocurrencies, a transaction fee is charged by the relevant blockchain's infrastructure. You set its amount, and the transaction speed is determined by the transaction fee you have set. We also accept BTC payments through BitPay and soon wire transfers.

Can I make payments directly from an exchange?

That will be possible when EdTokens are listed.

What is the minimum I can invest?

500USD during private sale

What is the KYC process?

Know your customer (KYC) is the process of a business identifying and verifying the identity of its clients and it is very important for any financial institution. KYC process is essential for AIAR's future growth. Verified KYC profile is mandatory to unlock your EdTokens during the pre and public sale. All KYC documents would need to be uploaded to our website. Only post-verification, you will be able to activate your EdTokens.

Do I need to have an account/wallet set up prior to participating in the token sale?

During the private sale it’s possible to invest without an ERC20-compatible wallet but throughout the pre-sale and public sale the wallet is required to receive tokens.


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